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Mandela effect reflects the conflict between history and people’s memory as memories don’t seem to match documented history, it was first coined by Fiona Broome (Paranormal Consultant) in late 2009, she believed that “Mandela Effect” is what happens when someone has a clear memory of something that never happened in this reality, named after South African President Nelson Mandela, which leads mass to believe in alternate realities.

What is the Mandela Effect? 

Before knowing why this happens, let’s look at why it is termed as Mandela effect, Nelson Mandela, the first black president of South Africa (1994-99) , many remember him dying in the 1980s during his life imprisonment sentence, complete by newspaper evidence and heartfelt speech by his widow but in reality, Mandela went on to become the first black President of South Africa in 1994 and eventually died on 5 December 2013.

So, what caused so many people to believe this? If it was an individual or a smaller group then it would not have caused such a storyline. Theories lead many to believe about alternate realities and some about time traveling. The fact that many people have similar beliefs can be the result of false memory or misinformation.  

Soon after people got wind about the effect more such things rolled out, many are still in disbelief while others are pretty sure that they remember it correctly and it wasn’t like it is in reality, Dolly from Moonraker, famous Bond movie from the late seventies, many believe that she wore braces in that movie,  speculations were made about her scene with character Jaws, who was such that his teeth were made of metal and he looks at Dolly and smiles, seeing this she smiled back with braces but in reality there were no braces, speaking to the actor herself, she denied wearing any. 

Scene from Moonraker.
Dolly and Jaws from Moonraker.

Famous website Universal Exports: The home of James bond, showed this under Dolly’s description. Even with the number of resources denying Dolly wearing braces some are still having a hard time believing the not so augmented reality. Glasses and braces as written in her description but looking at the image provided she does not wear any.

Dollly as described by Universal Exports.
Dolly’s description of Universal Exports: Home of James Bond.

Here are some instances when the hoax of the Mandela Effect led to new theories.

1. Life is like a box of chocolates – Forrest Gump

Helloo, My name is Forrest… Forrest Gump, Tom Hanks nailed the role and won an Oscar for Forrest Gump, everyone loves Forrest and everyone loved Forrest Gump, Forrest sitting on waiting chair offering strangers chocolates telling them he could eat about a million and half of these and what his mother used to say, “Life is like a box of chocolates, Never know what you gonna get” sounds right, doesn’t it?

Grab your CD and start playing it again, he actually says Mamma always said: “Life was like a box of chocolates”. Confused? Well, this is Mandela’s effect, you can assume someone time traveled and changed the script or alternate realities but “is” makes more sense than ”was”, that might lead people to believe “Life is like a box of chocolates”.

Scene from Forrest Gump, Forrest Gump sitting on chair and asking strangers about chocolates.
A scene from Forrest Gump.

2. Ford or Ford.

If you notice both Ford or Ford until told otherwise you won’t be able to find the difference, remember how in first grade you are taught to write cursive and as you grow old you figure out it’s not your thing, similar is the case with Ford logo history or is it the history?

Here is a panorama of the Courtenay Place/Taranaki intersection, around about 1918. The photographer was about where Molly Malones is now. Within a distance of around fifty yards, we can observe two different Ford logos, one on the left having a loopless F while to the right we can observe logo with a loop in F.

So just around the corner, how can this happen? In this age of technology, it would make a great meme. So is this Mandela Effect? The same logo across the street with two different styles, some termed it as Mandela effect but what can be a possible explanation is Henry Ford’s signature. 

 Courtenay Place/Taranaki intersection
Courtenay Place/Taranaki intersection
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Henry Ford’s signature.

The newspaper was a big thing back then so it is possible that the painter of the left logo probably saw this somewhere and painted it. If Henry’s signature is taken into action, most will believe loop less logo but it’s not the case. So this also seems to be a case of false information or misunderstanding the logo as a signature.

3. Mirror Mirror on the wall. 

Evil Queen in the mirror
Magic Mirror on the wall.

Queen: Magic mirror on the wall, who is the fairest one of all. Or it is
Queen: Mirror mirror on the wall, who is the fairest one of all. Or
Queen: Magic Mirror on the wall, who is the fairest of them all.

Queen: Slave in the magic mirror, come from the farthest space, through wind and darkness I summon thee. Speak! Let me see thy face.

Many speculations were made about how these things sound the same but how can all of them be different, unfortunately, nothing stopped fans from believing “mirror mirror”. If anyone cares to research watches it again “Magic Mirror” will be heard instead of mirror mirror, a mirror that talks must be magical so magic mirror was termed. Disney who owns it later changed the text to Mirror mirror.

No one knows why, but people who don’t know may believe something altered with their reality or their minds messed up. Through all the changes Evil Queen isn’t fairest of them all / one of all. 

4. Darth Vader never actually said Luke, I am your father. 

Do you think you have a great memory? Well, think twice, in the most iconic scene ever Darth Vader invites Luke to join his side to bring order to the galaxy, I’ll never join you says Luke. if you only knew the power of the dark side, Obi-Wan never told you who your father said, Darth Vader. “He told me enough, he told me you killed my father,” (pause) No I am your father, yes you read that right it was never Luke, I am your father, it always was No I’m your father.

How can most people be wrong about this? Well, the sound quality can be a thing and Darth speaking with his blurry voice can make it sound like Luke as Luke was the one against him. So Mandela’s effect is something that is not true but is acceptable by a part of society because somehow it makes sense.

5. Silver leg of C-3PO.

Everybody loves Star Wars, but something that can be missed by a large audience seems uncanny, C-3PO having silver legs. As many remember him having golden colored, but when asked Anthony Daniels actor who portrayed the role of C-3PO in a premier recalled, “Even the stills photographer, John Jay, came up to me one day and said, ‘Why are you wearing a silver leg today.’ Now, he was the stills photographer, and he hadn’t noticed.”Silver leg caused more problems while filming.

But when you watch the movie closely you won’t be able to see below his knee in some scenes while in others he is just far away from the screen making it hard to differentiate between the colors.

6. Monopoly Guy.

Game of Rich Uncle

Rich Uncle Pennybags, an old man with a mustache a hat and a suit, can you think of any more attribute? and yes the icon mascot for Monopoly game mascot, many also remember him wearing a monocle. The character did not receive a name until 1946 when the game Rich Uncle was published by Parker Brothers. He appeared on the game’s box lid., game instruction and he was mostly on the game’s currency.

Between 1985 and 2008, the character appeared in the second “O”, as a part of the game’s logo. The character, however, no longer appears uniformly on every monopoly game box.

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This seems unlikely that most people remember him depicting a monocle whereas he never had any,  In Ace Ventura: When Nature calls, Jim Carrey calls a guy wearing a monocle “You must be the monopoly guy”, similarly many people remember monopoly guy with monocle but if you look up about it, you won’t find any such instance of him wearing a monocle. Some even cosplayed during Sundar Pichai’s hearing with Congress 

Monopoly guy sitting behind Sundar Pichai.
Second, from right, a man dressed a monopoly guy wearing a monocle.
Mr. Peanut

The confusion could’ve been created due to several factors

 Mr. Peanut. : 14-year-old from Suffolk, Virginia named Antonio Gentile entered a contest held by planters chocolate and nut company in 1916 for a new logo. Mr. Peanut became an advertising logo and mascot of planters. Mr peanut’s icon, who can always be seen wearing a monocle can be confused with a monopoly guy who does not wear depict any monocle.

Guy with monocle

People often used to wear similar outfits which include a hat, suit, and monocle unfortunately for some mustache was an issue, here’s an image of WF Candy form 1910 depicting something similar to monopoly guy. 

7. Berenstain Bears or Berenstein Bears.

Noticed any difference? All the expectant for the Mandela effect have some slight change with what reality is and what people expect it to be, Similar is the case with popular children’s books. Berenstain Bears which is named after their creators as all inventors do such as Bohr’s atomic model, Pythagoras theorem, Planck’s constant, etc. So why many would believe in Berenstein Bear, the one with “ei” instead of “ai”. Can you think of any reason behind this?

One can be that Stein is more of a common surname than Stain. Going out to grab the newspaper in the morning, greeting your neighbor with stein not with stain, as a possible explanation of why people believe stein instead of stain. Some believe that spelling changed over the years but nada, this never happened, if you look all the edition since the publishing of the book you’d find Berenstain. So, it’s the slightest of change that people believe as Mandela effect is because of alternate realities.

8. Jif or Jiffy

Jif is an American brand of peanut butter made by the J.M.Smucker company, which purchased the brand from Procter and Gamble later. There are fifteen different kinds of Jif peanut butter, creamy, naturally creamy, etc with similar Jif logo. Jif in whites with a background of tricolors combination with red blue and green, the typical RGB format The reason for this to be included in this article is because many believed Jif was actually jiffy in the late 80s and was later changed to gif.

Jiffy with a letter in white and with a similar red blue and green color combination. The real Jif logo is such that if you turn it upside down it will still spell if that is Jif logo looks almost exactly the same upside down, Now moving onto Mandela effect as why people believed it to be Jiffy, one possible explanation for this can be given as copyright issues, in television industry, we can generally see counterfeit products being used as they cannot use the original product until sponsored so some movie or program showed it and people considered that memory being true.

Jif upside down looks similar.

Conclusion.

Does the Mandela effect happen because of alternate realities? Or is it a  time-traveling thing? If you look close enough to what leads people to believe certain things there will always be an explanation about how it termed out to be true.Looking at how it all started. Below are the following snapshot of what lead people to believe that Mandela died in the 80s or 90s.

Mandela in hospital newspaper
Newspaper when Mandela was in hospital
Text book written with Mandela being dead on Jan 29th 1991
Textbook mentioning about Nelson Mandela’s Death.

The image above mentioning that Nelson Mandela Died on 23rd July 1991, this can be a possible explanation to many people believing about Nelson’s death. It is easy to be confused by the slightest change of what we believe and what reality is. So most probably it is the case for misinformation and false memory.

Now that you’ve read Mandella Effect, read about the Butterfly effect, or read 15 times when Simpsons Predicted the Future.

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